Marketing Automation 101 (And How It Boosts Content ROI)

By Kelsey Libert

Cofounder

1 min read

“Martech” can sound, well, technical.

, Marketing Automation 101 (And How It Boosts Content ROI)

via GIPHY

But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.

, Marketing Automation 101 (And How It Boosts Content ROI)

In this episode, you’ll learn:

Why marketing automation can be valuable and insightful for content marketers
The basics for setting up marketing automation for any team size
How can marketing automation can assist in better identifying channel attribution

Related resources/links:

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.