How to Set Up a Content Strategy Tied to Revenue

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful.

, How to Set Up a Content Strategy Tied to Revenue

via GIPHY

But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results?

Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for more top-of-the-funnel efforts by putting metrics in place to show the progression through the funnel.

, How to Set Up a Content Strategy Tied to Revenue

In this episode, you’ll learn:

The specifics behind building a real revenue-generating content strategy
How paid social can be incorporated in this sort of strategy
How to set up metrics tracking to understand and enhance your campaign funnel

Related resources/links:

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.