Digital PR Tips in the Time of COVID-19

By Kelsey Libert

Cofounder

1 min read

Should you pitch right now? Who should you pitch? And what should you pitch them?

, Digital PR Tips in the Time of COVID-19

via GIPHY

These are tough questions to begin with, let alone during a pandemic.

Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY pitching.

, Digital PR Tips in the Time of COVID-19

In this episode, you’ll learn:

Current digital PR trends
Examples of what local journalists need at this time
How businesses have pivoted their pitching angles

Related resources/links:

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.