Digital PR Tips in the Time of COVID-19

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

Should you pitch right now? Who should you pitch? And what should you pitch them?

via GIPHY

These are tough questions to begin with, let alone during a pandemic.

Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY pitching.

In this episode, you’ll learn:

Current digital PR trends
Examples of what local journalists need at this time
How businesses have pivoted their pitching angles

Related resources/links:

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.