Is Your Brand Storytelling Working?

By Kelsey Libert

Cofounder

1 min read

When you’re trying to sell a product or service, there’s storytelling occurring there (or at least there should be).

, Is Your Brand Storytelling Working?

via GIPHY

But how do you know your stories are working and truly reaching your audience?

Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling.

, Is Your Brand Storytelling Working?

In this episode, you’ll learn:

The three different types of stories that are told in business storytelling
The importance of stories in the business setting
Ways to make your stories better
How to tell if something isn’t working about your current story

Related resources/links:

Getting Content Buy-In From Your Legal Team [Kerry O’Shea Gorgone’s podcast episode]
Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [podcast]
Mark Fisher Fitness
StudioPress themes
Saddleback Leather

Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.