Being vulnerable in marketing is about connecting with your audience and showing your brand values.
It was great to talk to SEO strategist TAMARA SYKES about all things vulnerability and authenticity. In this episode, Tamara talks about the importance of being vulnerable with your brand and content, how it’s more effective in selling to an audience to be open and honest, and so much more.
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In this episode, you’ll learn:
How to connect with an audience by being vulnerable and honest with content
How deviating from the norm will make your brand values stand out
How to ask the right questions when it comes to brand soul searching
How to take small steps in the an authentic direction as an organization