The ROI of Content Marketing vs. Native Advertising

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

The ROI of Content Marketing vs. Native Advertising

Partnering with Moz, Fractl surveyed more than 30 content marketing agencies and compared the cost data from close to 600 digital publishers’ native advertising programs to reveal which is the more cost-effective approach.

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.