In marketing, not every target market is in the same place at the same time, and every customer journey is different.
![, Strategizing Your Marketing Mix [Podcast Episode]](<iframe loading="lazy" class="giphy-embed" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" xml="lang" src="https://giphy.com/embed/l0MYwrMA90bl6CfyU" width="480" height="330" frameborder="0" allowfullscreen="allowfullscreen" data-mce-src="https://giphy.com/embed/l0MYwrMA90bl6CfyU" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" data-mce-fragment="1"></iframe>)
It was great talking with Carmen Ballock-Bunt, Marketing Operations Analyst with Blue Shield of California about the importance of strategizing your marketing mix, why it’s better not to do the same mix over and over again, how to build a strategy, and much more.
![, Strategizing Your Marketing Mix [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to know where to begin when building a strategy with your marketing mix
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How to identify if you have a gap in the content marketing funnel that requires more content
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How to pinpoint the biggest mistakes you can make when putting together a marketing mix strategy
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How to get buy in for a strategy that centers around what the target market wants
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