Investing in content marketing as a startup might seem risky, but it all starts with the ambition to build up a community through quality content.
I had an absolute blast talking with the wonderful ERIC SIU about utilizing content marketing as a startup. In this episode, Eric talks about how to build a community through content, when to know the right time for startups to invest in content marketing, and much more.
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In this episode, you’ll learn:
How to know when the right time is to start investing in content as a startup
How to retain and foster a community after building an audience through content
How to go about hiring for a content marketing team as a startup
How to determine what type of content to create early on