Live-streaming can be a great way for companies to launch podcasts and see more returns right out of the gate.

via GIPHY

It was great having CHRISTOPH TRAPPE back on the show to talk about the benefits of live streaming as part of a content strategy. In this episode, Christoph discusses how to prepare a live stream on multiple platforms, why live streaming a podcast can help build an audience more efficiently, and much more. 

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In this episode, you’ll learn:

• How live-streaming can help with efficiency in content

• How to navigate the backend to live stream efficiently

• How companies can go about brainstorming for a podcast or live-streaming strategy

• How to know when to explore invite-only live audio platforms like Clubhouse

Related links/resources:

• VOXPOPME
• CHRISTOPH’S BOOK ‘GOING LIVE’
• SWITCHER STUDIO
• HIRE WELL