We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful.

via GIPHY

But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results?

Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for more top-of-the-funnel efforts by putting metrics in place to show the progression through the funnel.

In this episode, you’ll learn:

• The specifics behind building a real revenue-generating content strategy
• How paid social can be incorporated in this sort of strategy
• How to set up metrics tracking to understand and enhance your campaign funnel

Related resources/links:

• Leasopedia
• Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey [blog post]