How to Set Up a Content Strategy Tied to Revenue

By Kelsey Libert

Cofounder

1 min read

We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful.

, How to Set Up a Content Strategy Tied to Revenue

via GIPHY

But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results?

Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for more top-of-the-funnel efforts by putting metrics in place to show the progression through the funnel.

, How to Set Up a Content Strategy Tied to Revenue

In this episode, you’ll learn:

The specifics behind building a real revenue-generating content strategy
How paid social can be incorporated in this sort of strategy
How to set up metrics tracking to understand and enhance your campaign funnel

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Kelsey Libert

Cofounder

Kelsey Libert is the co-founder of Fractl, a top-ranked content marketing and digital PR agency recognized on Clutch's Leaders Matrix out of 30,000+ firms. Under her leadership, Fractl has delivered 5,000+ campaigns for Fortune 500 brands and startups—including Adobe, Clarify Capital, and Paychex—driving measurable KPIs like domain authority growth, organic traffic increases, and high-authority brand mentions in outlets such as The New York Times, USA Today, Vice, cNet, and dozens of industry-leading publishers. A recognized industry voice, Kelsey has contributed research to Harvard Business Review, Search Engine Land, and Inc. and has spoken at premier conferences including MozCon, Pubcon, and BrightonSEO. In 2025, she helped soft launch Fractl Agents, a suite of 30+ AI workflows currently in beta, helping marketers produce robust content strategies in the era of Generative Engine Optimization.