Understanding cognitive biases and how they impact communications is crucial for effective messaging and dealing with clients.

via GIPHY

I had a great time chatting with Spin Sucks founder GINI DIETRICH about everything from understanding the curse of knowledge, to the bandwagon effect, and more. She dives into the different types of cognitive biases and breaks down how understanding them better can help in all areas of communication as marketers.

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In this episode, you’ll learn:

• How cognitive biases inform decision-making and processing information
• How to communicate in a way that you can use to your advantage
• How self-awareness and confidence can help build you case for negotiating
• How to know when to be more straightforward with organizations about an issue at hand

Related links/resources:

• PSYCHOLOGY EPISODE WITH DANIEL CODELLA 
• GINI’S BLOG POST ON COGNITIVE BIASES
• GINI ON TWITTER