On the surface, our process is deceptively simple.
Behind the scenes, it involves significant research to ensure the content we create is the strongest bridge between what your audience is looking for and what content makes sense for your brand to provide.
Sure, you can optimize specifically for search engines, and we do — including semantically related keywords, formatting everything correctly, etc.
But when your priority is helping your audience, you’re serving Google, too. The algorithm wants to rank what’s most helpful, so that’s always our priority.
The set of final ideas tends to be a blend of topical concepts — those pretty relevant to your brand — and tangential concepts — those that are still related but more general than you particular brand offering.
This provides us with a breadth of publisher options when we go to start pitching your content.