I totally get it — sometimes it can be…difficult…to reach your target customers. Hey! You can’t beat this deal. This product is amazing. Wait! Hello. Listen. PLZ. You might be really wanting to reach out to someone, but if you’re not talking about something that interests them in a way they like communicating, they’ll immediately […]
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Watch a Content Idea Evolve into a Viral Marketing Campaign
So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and then roll up your sleeves. Now the real work begins. As the adage goes, “the devil lies in the details,” and going from the initial concept to the final […]
Ask Amanda About Marketing – Episode 15: Experiments Aren’t Just For Chemists [Ft. Michele Linn]
Buckle up, ladies and gents. It’s time to perform some EXPERIMENTS! Well, not the beaker-and-test-tube type of experiments — marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to […]
7 Tips on How to Get Exposure for Your Business [Insights from a Fractl Event]
When you work in digital marketing, it’s easy to stay behind a screen for most of your days. That’s why we love hosting networking events at the Fractl offices, and last night we had our second one ever: The Insider’s Guide to Getting Media Coverage. Our two speakers included Alex Furmansky, the founder and CEO of […]
Ask Amanda About Marketing – Episode 14: What Needs to Get Done to Rank #1 [Ft. Dmitry Dragilev]
Ranking #1 or #2 for your target keyword is every digital marketer’s dream. But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it’s actually possible to achieve. How do I know? Dmitry Dragilev has done it. And we […]