Guide to Editor and Marketing Influencer Personas
An effective pitch means understanding the person you're targeting. The persona of a publisher in one vertical may vary wildly from one in another. As a result, you need to alter your pitch with each editor's character in mind.
BuzzStream and Fractl have reviewed editors from 11 verticals to develop the Guide to Editor Personas. You'll learn:
- The five variables that factor most importantly in publisher personas
- How to approach editors from 11 verticals
- Tips on building productive, long-term relationships with top-tier publishers