The Most Effective Tactics for Marketing to Millennials
Millennials pose a unique challenge for marketers: not only are they distrustful of companies, they're also averse to the low-value, high-noise marketing of yesterday. Understanding how they want to be marketed to can help you cut through the noise and build trust with this digitally-savvy generation.
We surveyed 748 people between 18 and 34 years old to find out:
- The best ways for marketers to attract their business (this may surprise you!)
- What marketing tactics have the most positive and negative influence on their purchasing decisions
- How they research companies and products (one method is used by 88%)
- Which online ads they find most relevant to their interests and demographics