Targeting Outreach for Social Traction
Social media can expand your brand's reach and foster interaction at different stages of the buying cycle. But without an understanding of how to target your content promotion strategy to earn the most social shares, you might as well be shooting in the dark.
We partnered with BuzzStream to learn which variables impact social traction in 11 verticals. We found that:
- 38% of all social shares occur on Tuesdays and Wednesdays.
- Facebook is the king of social platforms, but second-string networks contribute more than 30% of shares in some verticals.
- News and Entertainment articles receive 24% more social media shares than all of the other verticals combined.