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Turning huge datasets into original content is a key to our success at Fractl. These data journalism examples show how our team digs through an abundance of data to find meaningful stories and new insights.
- Featured Stories: 475
- Total Domain Authority: 13,226
- Social Shares:15,810
- Notable Features: Business Insider, New York Post, Jezebel
For this campaign, we combed through popular celebrity Instagram accounts to pinpoint who posted the most photos as well as who shared the most photos featuring drugs or alcohol. We packaged our findings into an easy-to-digest visual format that confirmed what we already knew: celebrities love to overshare on Instagram, even when they’re doing something illegal or dangerous.
While it was hardly surprising that rappers topped the list for posting the most drug and alcohol-related content, this campaign’s use of fresh data about celebrity behavior on a popular social network appealed to a wide range of publishers and audiences. Additionally, the campaign sparked discussion about the influence of celebrities and the potential consequences of condoning drugs and alcohol to millions of social media followers.
Tweets by Turf
- Featured Stories: 145
- Total Domain Authority: 3,742
- Social Shares: 4,322
- Notable Features: Mashable, AV Club, Daily Dot, Bustle, Pixable
For this campaign, we analyzed more than 300,000 tweets containing 30 everyday terms, such as school, family, church, and beer. Using this data, we were able to pinpoint which areas were talking about these topics most frequently.
Similar to an election map, we then created “matchups” of two terms to see which term “won” each state. We ended up with some entertaining and eye-opening matchups such as husband vs. wine, beer vs. sex, and girlfriend vs. wife.
Drug Talk in Rock
- Featured Stories: 278
- Total Domain Authority: 5,590
- Social Shares: 3,077
We’ve all heard it: “sex, drugs, and rock n’ roll.” To figure out if there’s any truth to the phrase, we analyzed more than 15,000 songs to see which musicians reference drugs the most in their music.
We created a visually attractive infographic showing which substances are mentioned most and which artists have the most references. Alcohol took the lead with the most references, while marijuana and cocaine rounded out the top 3.
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