episode 23

Ask Amanda About Marketing – Episode 23: When Marketing Meets the Existential Crisis

Amanda Milligan 0 Comments

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Full disclosure: This episode is full of Harry Potter references and talk about ego.


I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait.

Think of it this way:

People want to see themselves in the content — or they want the content to help them see themselves.

Listen in to hear my explanation of both concepts and how you can apply the insight to your content development.

In this episode, you’ll learn:

  • Examples of both types of ego-bait
  • Questions you need to ask yourself when executing content
  • Why it’s important to craft a promotional strategy that matches your content

Hope you enjoy!

Listen on Google Play Music

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Available on iTunes

This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here.

I’ll be publishing biweekly, so subscribe to stay up-to-date!

Have a question you want to submit to the podcast?

Email me at amanda@frac.tl or comment below!

Have any additional insight on building content that caters to the ego? Post it in the comments! I’d love to hear your thoughts.

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Amanda Milligan

As the Branded Content Manager for Fractl, Amanda's responsible for all on-site content, working to improve our brand engagement and enhance the agency's organic traffic growth strategy. Her work has appeared in Forbes, Content Marketing Institute, the Marketing Smarts podcast, CMO, and more. When she's not obsessing over the comma placement in blog posts, she's probably out singing karaoke or patiently waiting for "Westworld" to come back.

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