Ask Amanda About Marketing – Episode 8: An Inside Look at the Content Development Process

Episode 8

Back from vacation and rocking a head cold, but the show must go on! And by “Valentino,” I mean “T.J.Maxx.” This week, I talk about what actually goes into creating a successful content campaign in terms of process and timeline, so if you’d love more insight in that area, this is a can’t-miss episode about […]

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Ask Amanda About Marketing – Episode 7: Which Content Marketing Metrics Are Best?

AAAM episode 7

I maaaaaay have recorded this episode in the baggage claim area of the Seattle-Tacoma International Airport. Sorry, everyone in the airport. I’m on vacation for the week, but I couldn’t pass up on recording the next episode, in which I provide a quick review of the GrowthHackers conference and talk about how to not fall into traps […]

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Ask Amanda About Marketing – Episode 4: How to Craft a Marketing Channel Strategy

episode 4

This week’s episode is all about making those tough, top-level marketing choices to ensure you’re allocating your resources in a way that’ll give you the best ROI. How do you finalize a marketing channel strategy when there are so many tactics to choose from? If you’ve wanted more insight on how to prioritize your marketing tactics, this episode […]

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