Ask Amanda About Marketing – Episode 29: How to Confidently Click “Send” (And Have People to Send To)


When you’re drafting emails for your brand’s email list, do you end up having a bit of a Tom-Hanks-style writer’s block? I spoke with digital marketing guru Wendy Maynard about her email marketing tips for beginners and pros alike. Wendy explains: Why email marketing is important How to focus on quality rather than quantity Everything you need for a successful email […]

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Ask Amanda About Marketing – Episode 27: Now that’s a bright idea!


Episode 27

Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea. Perhaps one that involves tricking a genie? If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic […]

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Ask Amanda About Marketing – Episode 26: The Secret to Content Promotion


Episode 26

Everyone wants to know the secret. They want to know how to promote content AND meet their marketing goals. Whoa, OK, chill out. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science. In this episode, you’ll learn: How to decide who […]

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Ask Amanda About Marketing – Episode 25: ENGAGE! With other people…


Episode 25

Maybe you’re a Star Trek fan. Or maybe you’re a content marketer. Either way, you most likely want to… (I know — it’s a lame joke. Just let me have this.) But you can’t succeed at social media engagement by throwing some links at your followers and then riding off into the sunset. Joel Renner, my guest this […]

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