How to Make the Business Case for Content Marketing


Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]

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Uncovering What Happens When Content Goes Viral


Content that is primed for virality is created with the goal of triggering social sharing and publisher placements. It’s designed to catch mass attention. Click To Tweet All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just […]

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