It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer: via GIPHY But as we know, it’s not that easy. Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and […]

“Martech” can sound, well, technical. via GIPHY But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact. In this episode, you’ll learn: Why marketing automation can be […]

Should you pitch right now? Who should you pitch? And what should you pitch them?  via GIPHY These are tough questions to begin with, let alone during a pandemic. Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY […]

When you’re trying to sell a product or service, there’s storytelling occurring there (or at least there should be). via GIPHY But how do you know your stories are working and truly reaching your audience? Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling. In this episode, […]

When you need approval for something that involves a lot of department, you may need to find a way to break through the siloed structure. via GIPHY Laurel Miltner, director of digital strategy at Orbit Media, explains how she navigated these barriers and got the content buy-in she was looking for. In this episode, you’ll […]