How Content Can Achieve Your B2B Marketing Goals


You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]

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The 7 Best Types of Content Marketing to Generate Leads and Attract Prospects


Building a relationship with your audience should be the focus of your lead generation strategy. Before you can nurture that relationship, you first have to “introduce” yourself and entice new readers to your site. The main way to do this is through content marketing. All marketing strategies are based on the goal to gain maximum […]

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How to Use Educational Content to Draw Readers and Earn Links


As you prepare your 2019 editorial calendar and brainstorm ideas for blog posts, guest posts, and other on-site or off-site content, there’s one thing that should be top of mind: educational content. If you’re wondering where educational content fits in the mix between blog posts, infographics, social posts, and video, the answer is actually much […]

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What We Learned in 2016: Top Content Marketing Insights


December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]

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